Touch Of Urth

Touch of Urth is a specialized skincare company based in Los Angeles, California. Their products are powder face masks made with clay as a base and a few other natural ingredients. The product collection consists of seven face masks, each with unique properties and appearance.

Two significant elements have affected the visual identity and product design. First – the clever brand name, and second – a distinctive color of each face mask, defined by its ingredients. Product names and packaging design communicate this unique visual feature and the product’s connection to the earth.