LOLE is a wine shop based in Zemun, Belgrade’s iconic city within a city. Driven by a high-contrast palette and a playful mascot, the concept strips away traditional wine snobbery to offer curated bottles, casual pours, and a vibrant local vibe in a space built around good company.
The visual system spans the complete brand identity, custom character illustrations, packaging, loyalty cards, merch, and storefront touchpoints.
