T100 Pizzeria is a modern pizza spot, specializing in authentic New Belgrade style pizza. The brand combines a raw, local aesthetic with a high-contrast visual identity designed for an energetic urban atmosphere.
Two significant elements have affected the visual identity and brand structure. First – the clever brand name and wordplay: when pronounced in Serbian, T-100 (“Te-sto”) sounds exactly like the word for dough (testo), creating an instant, witty connection to the core product. Second – the custom logotype design, directly inspired by the blocky, brutalist architecture of New Belgrade’s iconic residential blocks. Together, the typography and visual identity communicate this unique local connection and the raw character of the neighborhood.
